MedieX: From media noise to actionable insight

The problem: media noise

Communication teams in complex organizations deal with fragmented, unstructured news data every day. Sources vary in quality and format. Dialects, jargon, simplifications and time pressure make it hard to extract what actually matters. The result: teams spend time on volume instead of focusing on what requires real attention.

What MedieX does differently

Where traditional media monitoring stops at alerting and keyword matching, MedieX goes further. It is an agentic platform that understands context and turns raw media data into decision-ready insight.

• Organizes topics, cases and search across sources
• Team collaboration with comments, assignments and alerts
• AI-powered filtering for noise reduction and decision support
• Contextual sentiment and risk assessment per story
• Explains why stories matter to your specific organization
• Understands context across related articles and sources
• Generates draft responses and briefs
• Create custom alerts within the platform

Extended media monitoring

MedieX covers approximately 80 % of all digital editorial media in Norway, including analysis of articles behind paywalls. Content from Schibsted, Polaris Media, Amedia and Mediebedriftene is monitored continuously.

What you get

• Better quality in decision-making foundations
• Faster and safer handling of cases across teams
• Focus on what actually demands attention in complex organizations
• From volume to prioritization
• Automation with traceability

The bottom line

MedieX streamlines communication work. Less operational effort, more strategic capacity. Direct OPEX impact.

In partnership with

Schibsted, Polaris Media, Amedia and Mediebedriftene.